TORONTO - Lucas Entertainment and Maleflixxx have conceived an unusual strategy for promoting the video-on-demand release of Michael Lucas' Gigolo. The multi-tiered approach began with the film's release June 8 on the Lucas Vault. On July 5, it was released across the Sureflix Digital Distribution network. Sureflix is the parent company of VOD provider Maleflixxx.
Gigolo will be released in an episodic format. A new scene will bow every week, culminating August 16 in the debut of a bonus sex scene created especially for Maleflixxx.
"We are extremely excited to be working with Maleflixxx to release this extraordinary movie," Lucas Entertainment President Michael Lucas said. "The ability of Maleflixxx to create such a strategic movie release lends itself well to a film of this quality and depth."
According to Sureflix President Eric Johnson, "We here at Sureflix pride ourselves on our ability to create custom release strategies for top-caliber movies such as Michael Lucas' Gigolo. By premiering these high-quality films in episodic format, we not only keep the consumers begging for more, but we also give the studios the exposure they deserve."
Michael Lucas' Gigolo features an all-star cast including Lucas, Ben Andrews and Jason Ridge. The sultry sex-fest explores the dark, underground world of a New York City gigolo.
