TORONTO — Michael Lucas' sex comedy The Intern is coming to video on demand at Maleflixxx.
Over the next six weeks, Maleflixxx will release one episode at a time of the movie, which snagged 2008 GAYVN Awards for Best Sex Comedy, Best Supporting Actor, Best-Renting Title of 2007 and Best Non-Sex Extra. The first of six episodes is available now.
A fully integrated marketing campaign has been created to provide the maximum return on investment for both companies. As part of the campaign, Lucas Entertainment's The Intern will be promoted to consumers and Maleflixxx's affiliate network.
As part of the promotion, the companies are offering consumers a chance to win a prize pack including a signed Director's Edition copy of two of Lucas Entertainment's biggest movies, The Intern and Gigolo, plus a Ben Andrews dildo.
"I couldn't be happier that Maleflixxx will be releasing The Intern," said Lucas Entertainment president Michael Lucas. "I'm very proud of that film and all of its awards. It was a blockbuster for us, and I am certain it will also be for Maleflixxx."
Eric Johnson, president of Maleflixxx parent company Sureflix Digital Distribution, said, "We are excited to be using our industry-leading promotional tools across our broad network to repeat the enormous success of Michael Lucas' La Dolce Vita with another Lucas Entertainment hit. Michael continues to set his productions apart with his creative story lines, clever dialogue and terrific sexual chemistry. Scene by scene, The Intern brings you to the climax."
GayVN
- By
