SAN FRANCISCO—Kink Men has announced the launch of MenOnEdge.com, a site featuring men edging—being bound and denied orgasm. The site, a less intimidating side of BDSM, is the latest project from Kink director Van Darkholme.
“Men On Edge is getting back to my roots,” said Darkholme, who got his start in the industry filming the muscle jocks he saw at the gym. “You're tying somebody up who isn’t supposed to be tied up. He's never done it before this is his first time. For me, Men On Edge is coming full circle, tying up hot guys and milking them.”
While Men On Edge features Van Darkholme’s signature rope work, its appeal reaches beyond the dedicated BDSM fan. For Kink, it’s an opportunity to expand into a wider market without sacrificing its identity.
“A lot of people who come to Kink are curious,” said Michael Stabile, who was recently hired to manage marketing for Kink Men. “But not all of them are ready for something as hardcore as Bound In Public. Men On Edge is a great way to let them figure out what turns them on. ”
For affiliates, it’s a good way to convert mainstream traffic. Inaugural subscribers to Men On Edge will also get access to Butt Machine Boys, a classic Kink Men site that is being re-launched with new content. Together, the sites signify Kink’s biggest push into the gay market since 2008.
Men On Edge has become a way for more mainstream stars to experiment with their Kink side. Van Darkholme estimates that 90 percent of the stars that show up at San Francisco-based Kink have curiosity about BDSM, but little experience. He’s made quick converts of one-time vanilla stars like Spencer Reed, Dominic Pacifico and Sebastian Keys.
“They get a huge adrenaline rush from the session,” he said. “It stays with them.”
Men On Edge debuts with muscle jock superstar Marc Dylan. Others stars who’ve signed up for the experience include Gavin Waters, Alex Andrews and Jessie Colter, with more on the way, according to Darkholme.
As word spreads, there may just be a waiting list.
Affiliate content, embeddable videos and linking codes for Men on Edge and other Kink Men sites are available at KinkyDollars.com.
Gay affiliates can contact Stabile at [email protected]. All affiliates can use [email protected].
