Jet Set’s First Phase of Rebranding Complete

NORTH HOLLYWOOD. Calif. - Jet Set Men has announced that it has completed round one of its rebranding.

Major steps toward the North Hollywood–based studio's rebrand included bring director and performer Chris Steele on board, increasing its shooting schedule, overhauling its websites, and signing more exclusive models, including newly signed Sebastian Young, Nickolay Petrov, and Zach Rockwood. They have plans to release six more films in 2007 in addition to a "block-buster" scheduled for the end of the year.

Additionally, Mark Hovanec, Executive in Charge of Production, said, "DVD is not the only source of revenue. With proper planning, we can address an even 'straighter' crowd with a muscle site, a Playgirl-type site, cell phone and PDA markets, as well as upcoming cable, satellite, and hotel PPV markets."

The studio's websites were rebuilt entirely over the course of six months by Sector 33. Hovanec said, "There are many higher-priced firms that can't do a portion of the job that Sector accomplished. But as with anyone, the key is to let the experts do their job. I had a vision. I shared it, and the team delivered beyond my expectation."

Jet Set is setting out on a new web-based ad campaign and will be e-mailing a weekly newsletter to readers, in addition to shooting one film per month. It is also offering thousands of images, movie clips, store discounts, and sneaks of upcoming films through its new affiliate program.

For more information on Jet Set go to JetSetMen.com or contact Mark Hovanec at 818-503-7741 x 214.