SAN FRANCISCO—World-renowned gay adult company Hot House Entertainment and award-winning Next Door Entertainment announced last week the launch of a strategic partnership between the two companies. The newly inked deal unites the critically acclaimed standards of Hot House productions with the online marketing expertise, well-established know-how and reach of Next Door Entertainment and its affiliate platform, Next Door Buddy Profits.
This strategic partnership establishes a new digital marketing strategy for Hot House, allowing them to continue producing original content while Next Door provides the membership site technology, online marketing, and affiliate program management.
Hot House currently maintains two membership sites, the Hot House Backroom and the Club Inferno Dungeon; both sites will be completely redesigned and re-launched in the spring of 2011 and become part of the Buddy Profits affiliate program.
“Today is a great day for gay adult consumers, affiliates, and Hot House staff,” said Steven Scarborough, President and founder of Hot House. “Fans will be thrilled with a fantastic new state-of-the-art membership site with many new features like mobile device compatibility; affiliates will be thrilled with the award-winning tools and service of the Buddy Profits program; and our staff will be relieved to be out of the technology and billing business. This will allow us to really focus on what we do best: making kick-ass porn that sells. We just couldn’t be more excited about the future.”
Stephan Sirard, President of Next Door, commented, "We are looking forward to working with Steven and his great team at Hot House to further develop and grow their online presence. This is a partnership that makes great sense for both companies. We chose to partner with Hot House because of their outstanding award-winning content, strong brand name, and commitment to growing their online business. The reputation that Hot House has built over the years and the loyalty they enjoy from consumers and affiliates is why it is a brand that has remained at the top. Combining their reputation for production of high-quality content and Next Door’s technology and gay marketing expertise, you have a winning combination.”
In May 2011, Hot House Cash affiliates will be migrated to be part of the Buddy Profits affiliate program. In the short term, commencing this week, Buddy Profits will take the first step of that transition and will start managing monthly affiliate payments on behalf of Hot House Cash. This will mean that existing Hot House Cash affiliates will continue to promote the Hot House Backroom and Club Inferno Dungeon through Hot House Cash, but will receive their monthly payouts directly from Buddy Profits. Once the new Hot House sites are launched in 2011, affiliates will switch to promoting the Backroom and Dungeon through the Buddy Profits program. More details for making the transition will be communicated directly to Hot House Cash affiliates well in advance of the changeover.
Fans and members of the Backroom and Dungeon will see no immediate changes but can expect to see a series of site upgrades and an enhanced user experience when new sites are launched in the spring of 2011.
For more information, contact Brent Smith, VP / Creative Director at Hot House Entertainment at [email protected], or Stephan Sirard at Next Door Entertainment at [email protected].
