SAN FRANCISCO - Hot House Entertainment will unveil Hot House Cash during Internext.
The program will reward affiliates with up to 50% of their sales at two new gay membership sites, The Hot House Backroom and The Club Inferno Dungeon. Both were launched in 2007 and quickly have capitalized on the distinctive brands' popularity, according to affiliate manager Alan Breslaw.
Breslaw is new to the program and will be on hand Sunday night to meet and greet existing and new affiliates at two invitation-only parties. The first party will be co-hosted by CCBill, Maleflixxx and Hot House in the Sky Villa Suite at the Palms Casino Resort. It will be followed by the second party - sponsored by Adult Webmaster Empire, Epoch, Cybersocket, GAYVN, NakedSword and Hot House - in the world-renowned Playboy "Hugh Hefner" Suite, also at The Palms.
"Nobody could ask for a better product to sell than Hot House," Breslaw said. "Every single title they make tops the sales charts, and no other gay studio can match the amount of new content we're adding weekly, which makes conversions a sure thing."
Hot House currently releases all new movies at the membership sites first before making them available on DVD or on demand. The Backroom also features Backroom exclusive videos each week, essentially doubling the weekly content.
"We're flooded these days with model applications," said director of production Robert Drake. "We can't possibly fit all of these guys into our Hot House and Club Inferno lines. The Backroom exclusive videos provide us a vehicle to cast more guys in these Web-only scenes, which we then add to our membership sites at no additional cost. They're a great value-add to our sites and, based on the huge amount of fan mail they generate, really popular with our members."
Hot House Cash offers affiliates professional tools to drive traffic to the sites, including XXX Flash video players, hosted video and photo galleries, and a large selection of banners.
"Hot House already enjoys a reputation of being the easiest company to work with in the industry," vice president and creative director Brent Smith said. "It's our goal to ensure that it's a pleasure for our affiliates to communicate with us and that it's super-easy to get any tools they need in a timely manner. Between Alan's sales experience and the consistent level of excellence in Hot House products, I have no doubt that the launch of Hot House Cash will have been totally worth the wait."
Internext will occur Jan. 13-15 at The Palms.
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