Falcon Entertainment, home of the legendary Falcon Studios, today announced it has inked a three-year deal with leading gay video-on-demand site NakedSword.
Under the terms of the agreement, NakedSword will be the exclusive distributor of all Falcon content, including content produced under Falcon lines Mustang, Jocks, and Falcon International.
According to a press release issued today, Falcon will begin pulling its content from competing VOD sites while pre-existing contracts expire during the next three months. Additionally, NakedSword will partner with Falcon to create sites (including VOD portals like MustangStudiosVOD) dedicated to the Falcon brand and “use its online promotional muscle to draw traffic to NakedSword and its affiliated network of sites.”
For both companies, the deal was a bit of a no-brainer.
“NakedSword is the leading brand in the gay VOD area, and they’ve proved both their knowledge and dedication to the Falcon brand and their ability to increase online visibility over a wide variety of properties,” said Falcon Chief Executive Officer Todd Montgomery. “We’re in capable hands with good business people and great friends.”
Meanwhile, NakedSword President Tim Valenti added, “Falcon has been a premier name in gay porn for over 30 years. We’ve worked hard to earn the respect, trust, and business of Falcon, and this deal signifies an important step in the evolution of the two companies.”
Valenti pointed to a “global multimedia campaign” promoting Falcon titles that NakedSword will launch during the next few months as proof of NakedSword’s dedication to growing the Falcon brand. Additionally, Valenti said NakedSword will work with other third-party VOD providers when deemed beneficial to increasing the visibility of the Falcon brand.
“We know that the next few years are crucial for video producers,” he added. “We don’t want to limit the exposure that Falcon has to online consumers, but we also want to be smart about where their content is placed in an increasingly crowded market. We look forward to a relationship that is profitable for both companies.”
