Who's that face in the window? In what seems to be an increasingly popular marketing trend, gay adult star Erik Rhodes, a Falcon exclusive, is being featured in clothier Loehmann's spring campaign.
Other gay XXX performers who have been tapped for mainstream modeling jobs include Benjamin Bradley, Luca DiCorso, and Johnny Hazzard.
Rhodes can be seen in window displays in Loehmann's stores in New York's trendy Chelsea neighborhood and in Los Angeles near West Hollywood.
"Rhodes was tapped because of his high profile in the adult industry and his wholesome good looks," said Troy Prickett, director for promotion, model development, and recruiting, Falcon Entertainment. "The creative team at Loehmann's wanted to feature an adult star that could turn the heads of their gay clientele in key markets, but do it in a way that wasn't overtly obvious."
Rhodes continues to perform live twice a month on the Falcon Studios website. His latest film for Falcon is The Farmer's Son.