TORONTO - Maleflixxx and Factory Video Productions announced Monday that they have partnered to launch the video-on-demand (VOD) theater FactoryVideosTheater.com.
The new theater will feature videos from leading gay studios such as Hot House, Kristen Bjorn, Titan, BelAmi, Studio 2000, Blue Blake, Rascal, Jet Set, High Octane, Can-Am, Mark Wolff and Pacific Sun.
As part of the venture's promotional campaign, members will receive coupons and bonuses.
"We've worked with Maleflixxx for a long time, and when we saw the level of customization and flexibility available to us via the Maleflixxx program, the decision to build our partner theater with them was an easy one," said Scott Morris, co-founder of Factory Video Productions. "Maleflixxx has always been a strong partner for VOD, and our new relationship reconfirms their commitment to our brand and our product."
Eric Johnson, president of Sureflix Digital Distribution, which owns and operates Maleflixxx, said Factory Video titles have been "very popular with our viewers."
"Their constant introduction of fresh, young faces and broad subject matter makes their content an important part of our network," he said.