NEW YORK - Described by the studio as a "cockbuster jam-packed with unrepentant religious ecstasy," Dark Alley Media 's new release Passio was designed to stir controversy even before its release. After all, the film is a gay adult look at the life of Christ, and that certainly won't sit well with some of the devout.
With pot-stirring firmly in mind and hoping to generate additional mainstream buzz about the movie, the studio has decided to take a fairly unusual approach to promoting the film. Dark Alley has launched two websites about the feature: PassioXXX.com presents the movie's uncensored version, and PassioTheMovie.com plays to a PG-13 audience.
According to an essay, Passio director Matthias von Fistenberg wrote about the project's rationale, "From Michelangelo to Mantegna, Piero Della Francesca to Paul Gauguin, images of Jesus Christ have offended, delighted, outraged and inspired the devout. For each controversial image, the sacred and profane become intermixed in new ways, challenging viewers to rethink their own image of history, of religion, of spirituality and of sexuality."
The studio plans to update both sites frequently with additional images, video clips and quotes from von Fistenberg's essay as Passio's early-November release looms. The company's blog, DarkAlleyDirt.com, will report up-to-the-minute responses from the adult and mainstream press, a spokesman said.
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