SAN FRANCISCO - CyberBears got a plug on late-night TV they weren't expecting. When Adam Sandler and Kevin James appeared on Late Night With Conan O'Brien on July 18 to promote their new movie, I Now Pronounce You Chuck and Larry, they introduced what they said was a clip from the film, but what was shown instead was a clip of Joe Falconi and Ali from adult film Feed the Bears from CyberBears.
CyberBears did not know a clip from their 2006 film would be used and no one had asked permission to use the copyrighted material. In a press release, the video company states, "The notion of broadcasting a portion of one of our adult movies over open network television violates the spirit of the legal and ethical guidelines our company follows to shield our content from inappropriate viewers. Of course, we are also concerned about protecting our copyrighted materials. We were surprised that neither the performers, the director, nor the company were credited. We do understand very well the legal notion of fair use as it applies to copyrighted material used for reporting, satire, and public interest media. We believe that NBC's inappropriate use of clearly labeled adult content in violation of the stated terms, their misrepresentation of the content presented, and their failure to credit the actual source all exceeded their rights."
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