SAN FRANCISCO - COLT Studio Group and Maleflixxx jointly will develop and implement a digital distribution strategy for COLT Studio Group's content. Under the terms of the new partnership, Maleflixxx will distribute COLT's video catalogue in all digital distribution channels worldwide, including online video-on-demand, television, mobile, Internet-protocol television, and other channels.
The agreement will see all video titles from COLT Studio Group brands COLT, Buckshot, and Olympus available on the Maleflixxx global network of sites. Maleflixxx also will provide ongoing digital distribution services, build white-label video-on-demand theaters, and work to promote the COLT brand globally. In addition, Maleflixxx will launch a series of exclusive John Rutherford promotions that will highlight the work of the award-winning director.
"We have been exploring new distribution strategies for our content," said Rutherford, president of COLT Studio Group. "Because Maleflixxx has demonstrated a strong commitment to brand-building for their studio partners and has established a very clear vision and approach for exploiting the digital marketplace, they are an ideal partner for us.
"I have known most of the team at Maleflixxx for a number of years, and as someone who trusts slowly and takes my time before partnering with others, I have paid close attention to the success they have had in the new-media playing field worldwide," he added. "It's exactly where COLT Studio Group needs to go. I like it when they say they're going to do something and they do it. I look forward to the synergy between our two companies in this constantly evolving industry."
Eric Johnson, president of Sureflix Digital Distribution (owner and operator of Maleflixxx), said, "The highly skilled team of digital media specialists here at Maleflixxx will provide a wide range of services to COLT Studio Group in relation to distribution of content in the digital marketplace, including content management, marketing, legal, business development, and technical support.
"The next few years are going to be critical for adult producers," he added. "As the marketplace shifts increasingly to an on-demand environment, it is vital that producers have a solid digital strategy and partners that can help them maximize every opportunity available."
Founded in 1967, COLT Studio Group and its subsidiaries COLT Studio, Buckshot Productions, Minute Man Solo Series, Olympus Studio, COLT Gear, COLT Calendars and Magazines and COLT Leather specialize in presenting examples of natural masculinity. The company also operates COLTStudioStore .
In addition to Maleflixxx, Sureflix Digital Distribution also operates Canada's gay erotic television channel, Maleflixxx Television.
All models were at least 18 years old at the time of their performance. 18 U.S.C. 2257 Record-Keeping Requirements Compliance Statement.
