TORONTO - BelAmi and Maleflixxx have joined forces to develop and implement an exclusive digital distribution strategy for BelAmi's premium collection of content. Under the terms of the agreement, Maleflixxx will have the exclusive right to distribute BelAmi's video catalogue in all digital distribution channels worldwide, including online video-on-demand, mobile, Internet protocol television, and others.
"We see this as the next logical step in our growth," a BelAmi spokesperson said. "Maleflixxx will provide their digital expertise in legal, marketing, business development, and technology, and we can keep our focus on producing content. Maleflixxx has a great team. They are very professional. We have confidence in knowing that there is a large team of digital specialists supporting us to find markets for our content."
According to Eric Johnson, president of Sureflix Digital Distribution, which owns and operates the Maleflixxx global network, "The next few years are going to be critical for adult producers. As the marketplace shifts increasingly to an on-demand environment, it is vital that producers have a solid digital strategy and partners that can help them maximize every opportunity available. We are extremely proud to be working with one of the world's premium gay adult brands."
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