COCOA, Fla. - Badpuppy Enterprises Inc.'s flagship website, Badpuppy.com, has received a facelift and now sports a completely new interface.
The company launched the new look in beta mode for members only two weeks ago. That was only fair, according to marketing and advertising manager Lisa Turner, since members helped the company design the thing.
"We've always looked at Badpuppy as being a member's home away from home," Turner said. "This is their website and since its inception, we have asked our members to play a part in the look, feel and content of Badpuppy."
According to Badpuppy founder, president and chief executive officer Bill Pinyon, ease of use was the redesign's main goal.
"Because Badpuppy is so large, we wanted to make it easier for the visitors and members to explore everything we have to offer by modernizing our website's navigation," he said. "The options at the top of our pages are more condensed. On the left side of the screen, the members can now surf Badpuppy.com by category, and we will be adding more categories as they are requested."
The new interface adds sub-navigation to each of the site's main pages.
"When you click on ‘Video,' for example, there are now ways to quickly pop down to the particular subsection you are looking for," Turner said. "Once you reach that section, there is a link to go back to the top of the page. Because we offer such a vast amount of content, this allows the user to get to where they want to go much quicker than before."
Turner said the Badpuppy Forums remain one of the most vibrant areas of the site.
"In our Badpuppy Forums, members can discuss not only topics of interest regarding porn, but pretty much anything under the sun," she said. "It's a fun-loving group of people that are there with open arms. Members of our staff keep an eye on the forums and are always looking for feedback and suggestions coming from our members who many spend a great deal of time there."
Another popular area that benefitted from remodeling is the models galleries.
"For quite some time now our members have been able to rate the Badpuppy models that we add each week," he said. "Now we have a new system in place. Rather than giving a 1-10 rating, it is 1-5, done with stars. While that is a nice aesthetic change, we've also now given our members the ability to rate the photographer. This is something that has been requested for some time, and we have made this popular request a reality. Because we have acquired photographers from around the globe to shoot exclusive model content for Badpuppy, it is important for us to be able to see which photographers impress our members the most."
"My Badpuppy" always has been a place where members could add and remove their favorite places on the site. It, too, received an upgrade.
"We've now made it even easier by adding the MyBadpuppy option on the left-hand side of the screen," Pinyon said. "Now they can add and remove pages even quicker and easier than ever before."
Turner said the company's desire to stay in touch with users led to other upgrades and changes.
"Because of our wish to keep the members informed, whether it be about upcoming site maintenance, a live or streaming service that might be experiencing a technical issue or any other important information we may wish to make them aware of, we now offer a ‘Customer Alert' symbol at the top-center of each page," she said. "When this symbol is displayed, it will link to a page that will offer important information we wish to pass on to the member."
The new interface has been a work in progress for more than nine months, Turner noted.
"We've been gathering feedback and suggestions from many of our members since the last interface change, which was two years ago," she said. "Our long-time goal is to constantly evolve to meet the wants and needs of the members, who in effect make Badpuppy their home.
"It has always been stated in the memo field of all Badpuppy paychecks, ‘Courtesy of our Badpuppy members,' and as long as we always remember that and strive to provide them with an environment that can be found nowhere else, we'll remain at the forefront of the gay adult industry that Badpuppy calls home."
To see the new interface, visit Badpuppy.com.
