SAN FRANCISCO - When his retail storefront closed late last year because the building in which it was located sold, ATKOL owner Jeff Satkin opted not to open a new one. Instead, he moved the retail operation online to join the already thriving forum community he founded there.
The new retail site is a white-label version of GayDVD.com, a joint venture of Raging Stallion and GunzBlazing. It is branded and fits seamlessly with ATKOL's main venture.
It also is one of the first white-label retail sites rolled out for GunzBlazing affiliates and one of the anchors of the affiliate program.
"ATKOL is a great site, and we are happy to be able to work with Jeff to keep his historically significant company at the forefront of the gay marketplace," said Raging Stallion president and GayDVD.com co-owner Chris Ward. "The ATKOL forums are a vibrant place where devoted hardcore fans are able to debate and make comments about all kinds of issues. It can get pretty vicious, but, hell, that's what chat rooms are all about. ATKOL is more than just a store or a website - it is a true online community. We look forward to working together for years to come."
ATKOL saw its genesis in 1988 with the release of its first product: a flavored gel that made condoms taste better during safer oral sex. Hence, the company's name, ATKOL, is an acronym for "A Tasty Kind of Love." A straight adult movie with the same name and featuring the product was released shortly thereafter. In 1998, ATKOL abbreviated its name and released its first gay film, Youthful Offenders. A second title, Inevitable Love, was released in 2000. Both titles can be seen on ATKOL's video-on-demand website.
"ATKOL is proud to be in partnership with the leading premium gay adult studio, Raging Stallion," Satkin said. "I have known Chris and his staff for years, and they are the class act in providing consistent quality from productions to customer service."
GunzBlazing's Brian Randall added, "GayDVD.com is an awesome DVD sales site. It's updated daily with the hottest new gay titles as they are released. Being able to extend a co-branded version of it, with all of its inventory, high shipping and customer-service standards and payouts up to 40 percent on sales, is a great win-win for both ATKOL and ourselves."
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