PALM SPRINGS, Calif. - 100 Percent Beef: The Man's Magazine has published its annual celebration of the best of the best, Prime Cuts 6: The 100 Percent Beef Sixth Anniversary Collectors' Edition.
The special edition marks the end of the magazine's sixth year of publishing bear content for men. 100 Percent Beef debuted in May 2002.
Established by Scott McGillivray and Larry Woolwine after their departure from now-defunct Bear Magazine, 100 Percent Beef's goal from the beginning was to broaden the definition of masculine sexual identities Bear helped to popularize. They took the name of their new publication from the homoerotic term "beefcake."
From the first issue, McGillivray and Woolwine sought to break new erotic ground by injecting art, humor and satire into the masculine erotic mix, and by featuring models and materials that challenged some of the rigid parameters they felt defined their previous employer's pages.
"After we left, Bear Magazine disappeared," editor, designer and co-publisher McGillivray said. "We wanted to continue the work, so we developed 100 Percent Beef. We've carved out a unique niche for ourselves. Our goal is to deliver a mix in each bi-monthly edition that is unique, diverse and maintains our masculine-identified editorial vision. 100 Percent Beef celebrates the beauty and sexuality of masculine men of varying ages, races, sizes and shapes."
In addition to erotic photographic layouts, 100 Percent Beef features editorial content including comics, erotic cartoons, fiction, editorial perspective, satire and advice, plus articles on health and sexual safety and well-being. Regular features also include profiles of bear clubs, non-profit fund-raising organizations and community leaders. Occasionally the magazine publishes erotic art and poetry within its 64 pages.
"Mostly 100 Percent Beef is about celebrating and reinforcing masculine identities for gay, bisexual and curious men," McGillivray said. "Men are beautiful creatures, and the types of images we celebrate challenge most peoples' perceptions of how gay men look or act almost as strongly as they challenge many gay ideals of physical beauty, masculinity and sex appeal."
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