Started in 1976 just two years after Larry Flynt started publishing Hustler Magazine, LFP (Larry Flynt Publications) was founded to be the parent company of Hustler Magazine. Starting in in 1977, LFP, Inc expanded to include many men's porn magazines and also many mainstream titles as well. The company moved its headquarters to Wilshire Boulevard in Beverly Hills, where it remains to this day LFP also produces and distributes adult videos (through its Hustler Video), and has a number of adult websites. In addition, the company runs the Hustler Hollywood retail stores.