Velv’Or is the inventing company behind some fantastic jewelry, owned by visionary entrepreneur Jelle Plantenga. The name Velv’Or stands for the various physiological stages of the Penis. 'Velv' comes from the word 'Velvet' meaning Soft while 'Or' is derived from the word 'Vigor' meaning Hard.

With the JCobra, JNaja, JConfessor & JBoa they’ve created something that ‘grabs’ you; a range of attractive pieces of jewelry you want to own, adore and treasure during a lifetime.