Hustler Hollywood is an upscale, modern erotic boutique dedicated to providing a sophisticated shopping experience for the sexually curious. Its stores feature an appealing selection of high-quality toys, erotica, lingerie, shoes, apparel and novelties, supported by a knowledgeable staff trained to provide education and recommendations based on individual needs. The first Hustler Hollywood opened in 1998 on the Sunset Strip in West Hollywood. There are now 13 stores across the country, and expansion continues.