HFE LLC was formed in March of 2005 with the idea of creating interactive DVD games with more features then most current games on the market. Knowing the technology and capabilities were there we set out to create our first game, Just4Play, giving the players control over what they bet, how they answer, and what they feel comfortable doing. After a year of production it was tested and published making its debut at WDHA's Men's Expo in Morristown on January 28. The idea for Just4Play came about because most "couples" games on the market don't have a way to not perform something a person doesn't feel comfortable doing. People have to either create their own rules, or modify the game to keep it pleasurable for both players. We wanted to create a game that couples could play, that might get them to try something new, but can choose whether or not it is something they would like to do if they are comfortable with it. The idea of creating an adult DVD game keeps it more flexible for players if they want to play on a bed, on a floor, or "snuggling" on a couch. Without having boards, dice, markers, or cards to worry about you can play anywhere in any position as long as you have a TV and DVD player (or computer).