Cam4.com launched in June 2007 to provide easy-to-use, free webcam software for amateurs, exhibitionists, swingers and voyeurs. Visitors to the site can view females, males, shemales, couples and live parties. Broadcasting your own cam show, watching the cam shows and chatting is free.

In addition, Cam4 pays out more than $4,000 each month for the top female, male, shemale and couple webcams.

In 2016, CAM4.com added CAM4VR.com, an online virtual reality site. to its repetoire.