Wicked to Heat Up FyreTV
Partnership advertised in new 'Maxim' magazine
By: Peter Warren
Posted: 04/16/2008
LOS ANGELES — Wicked Pictures content from celebrated features like Manhunters and Black Widow will soon be instantly accessible via the IPTV platform through a new partnership with provider FyreTV.com.
Wicked is promoting the deal with FyreTV with a publicity campaign that includes an ad in the May 2008 issue of Maxim, on sale nationwide this Friday, April 18.
FyreTV.com, which utilizes a set-top box to stream content via a broadband connection directly to televisions, offers an intuitive interface allowing users to access desired content like never before.
"FyreTV's unique technology offers a variety of features to help users find movies based on a variety of search terms and categories, such as titles, performers, scene types or even specific performer characteristics," said a company rep. "Users can start a movie from the beginning, or select a specific scene through an extensive scene breakdown menu. They can also fast forward and rewind to target specific content, and create playlists."
Wicked Pictures chief technology officer Avi Bitton said of the technology, "FyreTV.com is a solid piece of engineering, well-reviewed, and clearly designed with the consumer in mind. It's a great vehicle for the Wicked brand and we look forward to a successful partnership. Wicked is happy to be forging ahead with FyreTV.com."
Estefano Isaias, CEO of FyreTV.com, returned the sentiment. "FyreTV.com is proud to be working with a top-tier company like Wicked," Isaias said. "Wicked is going to excite their current fans and win a lot of new fans on FyreTV.com! Our customers deserve the very best, and Wicked personifies that."
For more on Wicked Pictures, visit www.wickedpictures.com and to learn more about FyreTV, go to www.fyretv.com.
