AdultItaly.com debuted this week. The newest webmaster portal is aiming at representing the Italian market by serving as a reference for the Italian webmaster community.
The venture is in partnership with adult website translation site, TranslationsXXX.
“I wanted to do something in Italy, which is my own country,” says Moreno “Mo” Aguiari, owner of TranslationsXXX. “I was lucky to get in touch with the owner of AdultItaly. I asked him if he wanted some help, and he accepted without hesitation.”
TranslationsXXX provides translations from English to more than 20 languages and vice versa.
The site features daily news on the adult industry, webmaster tutorials, forums and messaging services, events calendars, and a legal forum where webmasters access the portal’s staff attorney—in Italian.
“I have been in the adult Internet for almost 10 years. I was one of the first Italian webmasters, and I [believe] that finally the Italian market is getting to the point of maturation,” says Lino, owner of AdultItaly. “Things are finally changing.”
The adult webmaster market in Italy is fairly new, but Italian surfers are getting used to purchasing adult-site memberships with credit cards, as the dialers there have become more difficult to utilize.
“The dialers and some companies that worked with this system ruined the market and made the surfers skeptical, but now, finally, thanks to new payment solutions such as IVR and prepaid credit cards, sales are increasing,” says Lino.
Lino says the Italian webmaster market is ripe for affiliate programs, billing solutions, content providers, and networking opportunities.
“I would like to bring American companies into Italy through AdultItaly. I think there is a good chance for foreign companies to generate good business,” says Aguiari.
Next year, owners of the portal plan on holding an adult webmaster conference in collaboration with Fiera Delta di Venere, the Italy-based sex industry trade show.
“This is our biggest goal, and we look forward to bringing together the webmaster community in 2007,” say the owners.
