Cal Exotics Releases Training DVD
By: Jenn Ramsey
Posted: 07/13/2007
CHINO, Calif. - California Exotic Novelties is releasing Toy Time Presents Vibe 101
just in time for the Adult Novelty Expo. The company initially will print
10,000 and hopes to distribute 100,000 copies within six months.
"We are so excited by the
retailer's and consumer's reaction to our educational efforts," explained California Exotic
Novelties President and Founder, Susan Colvin. "The Adult
Novelty Expo will be a wonderful forum to introduce the latest Toy Time release."
"The
overwhelming response to our first Toy
Time release necessitated we produce a follow-up video," said Al Bloom,
marketing manager for Cal Exotics. "Vibe
101 has been extremely well received at screenings to a focus group, as
well as several key distributors and retailers. Education was the goal, and [we]
did it in a way that it would have many applications-including distributor
personnel!"
The
45-minute video follows different women as they attend classes at a Cal Exotics
"store." More than 100 products are discussed, along with tips on choosing the
right vibrator, lubrication, and material type, as well as proper care for
products. Both best-selling and up-and coming products are featured in the
production.
"I wrote and produced this to
be a valuable tool for retail sales associates and consumers alike," explained
Bloom. "Education was the goal, and I did it in a way that it would have many
applications...including distributor personnel!"
CalExotics
has more educational programs in the works. "We are working on more regional
education seminars as well as a third as-yet-untitled DVD," said Bloom. "Additionally,
we have included 118 best-sellers on a visual presentation with voiceover on Vibe 101. These live-action visuals will
play on monitors in the stores, as well as a ‘click-on' for websites to give
consumers more than just a flat, lifeless image of our products."
For information on
Toy Time Presents Vibe 101,
visit the California Exotic Novelties booth (113H) or
CalExotics.com.
