Novelty

Class is in Session at Sexx University

By: Krista Morrow

Posted: 10/28/2008

WINNETKA, Calif. – School may be a distant memory for most of us, but scholastic-inspired sportswear line Sexx University harkens back to those golden days. The unisex collection offers a vast range of casualwear—hoodies, thermals, yoga pants, and more—emblazoned with the bold Sexx University logo.

 

Shoppers can pick their major by selecting from slogans like "Dean of Admissions" and "Graduate Program." Adding to the college-themed fun—not to mention the merchandising possibilities—the brand's website includes a customizable diploma that can be downloaded in PDF or Word formats.

 

The dean of Sexx University, founder Scott Bogunia, says the brand is a recession-proof addition to any store's inventory. "I believe the SU brand reaches an enormous demographic with virtually no boundaries," he says. "And, in this day and age of economic uncertainty, a brand of apparel that resonates with customers, creates smiles, and encourages sales makes all the difference."