Novelty

pjur Raises Its Profile

By: Krista Morrow

Posted: 10/27/2008

BERLIN – Earlier this month, pjur representatives from the U.K., U.S., Europe, Asia, and Australia gathered at Venus to launch a brand new product line and the newly redesigned pjur.com to the worldwide trade. It was a successful introduction: the booth swarmed with new and current customers alike. "[At] the Venus show, we have met the national and international customers [with] whom we already have a long-standing cooperation," says pjur group CEO Alexander Giebel. "Also, we gained new and exciting contacts for pjur."

 

An eye-catching presentation lured the show's attendees to pjur's booth, which operated in conjunction with brand management firm Lucom. Topped with a massive yellow dot reminiscent of pjur's distinctive logo, the space also featured video screens showcasing the new website and numerous examples of the brand's merchandise displays. The functionality and practicality of the in-store displays garnered praise from attendees, who, says Giebel, appreciated pjur's higher profile. "Even more consumers [will] become aware of the high-quality products from pjur," he says. "This will affect the market very positively and achieve profitable results for the trade."

 

Predicated on this year's auspicious showing, pjur plans to maintain its own booth at Venus next year. "Our new fair concept has been accepted well, and the fair was a great success," says Giebel. "We are ready for the next Venus show."