Empowered Products Hires Global Account Manager
Benny Neff to focus on expanding brand worldwide.
By: Murphy Diggins
Posted: 05/15/2008
LAS VEGAS - Empowered Products, manufacturer of Gun Oil, PINK, and FROLIC, has hired Benny Neff as its global account manager.
Neff will be responsible for expanding the company's general retail sales and distribution partnerships across Europe, Asia and the Americas. He will work closely with the company's new operations office in Malta and its new distribution center in England.
The job will involve calling on various "big box" and chain stores throughout the United States to introduce Empowered Products' product lineup.
Neff said he was drawn to Empowered Products because of its cross-cultural awareness and niche-oriented marketing in the international marketplace.
"With everything moving so fast and with adult novelty products much more readily accepted around the world," he said, "it is great to see an organization take into account cultural sensitivities, nuanced language differences, and the fact that one marketing or advertising piece does not fit all territories."
Neff's background in the adult novelty market includes work at ID Lube and, more recently, at Sportsheets International, where he was the global sales manager and specialized in the company's couple-oriented products.
To contact Benny Neff, send email to benny@empoweredproducts.com.
