Novedades Disponibles en Español
Lover’s Choice to offer wares in Spanish-language packaging.
By: Nate Johnson
Posted: 09/14/2007
BURLINGTON, Ontario - Intimate lifestyle product
manufacturer Lover's Choice has
announced plans to produce Spanish-language packaging for its best-selling
wares.
"We are producing our
top-selling products in Spanish in several waves of release dates," said Dawn
Conner, the company's executive vice president and chief marketing officer.
"The first release wave includes our top 12 sellers. The following waves will
not only be on several other products, but also several top-selling brands."
Lover's Choice presently offers many of its products in
bilingual packaging with English and French text. The company also plans to
release English-German versions, but will produce Spanish-language packaging
first to meet the demand in that market.
"Let's say we believe the Spanish are very passionate people
and, in turn, they love Lover's Choice products," President and CEO Randy
Hughes said. "There seems to be a very strong correlation between romantic
products and the Spanish community. This, in combination with demand from
Spanish-speaking countries from around the world, have solidified us moving
ahead with our Spanish versions of our top-selling products."
Hughes said company's goal is to eventually have
Spanish-language packaging for all its
