Why can't these people in Hollywood get it right? They've got the players. All that's missing is a little titillation.

Everything is in order in this "R"-rated comedy but the bare babes. Michael Pare, the brooding star of Eddie And The Cruisers and Streets Of Fire, plays the world's most muscular screenwriter – this side of Sly Stallone, of course. Pare is struggling in a studio apartment in Hollywood, trying to crank out scripts, when he's encountered by foxy Maud Adams. She's the super rich owner of a woman's health club who wants to make Pare a kept man by enlisting him as a gigolo for her female patrons. Down on his luck and money, Pare takes the job, which comes with such fringe benefits as a comfy new home, a butler and a slick car.

The plot makes for good, softcore material, but director-writer Sandra Weintraub pulls back every time she should take the sex scenes further. A large part of the movie's middle involves Pare's close encounters with the rich honies of Hollywood, but there's hardly any nudity and even less eroticism.

Pare brings his brooding good looks to the part, but is generally unbelievable as screenwriter. Adams, an underused beauty, is given little to do. Weintraub, who gave us the inept Princess Academy, has blown the potential here.