Williams Trading Co. held its first Customer Appreciation Event June 3-5 in Tampa, Fla., to educate customers on new products from 24 vendors, including Pipedream Products, Doc Johnson, CalExotics, Nasstoys, Topco Sales, Sportsheets, Coquette, Lelo, Evolved Novelties, Empowered Products, Synergy Erotic, Paradise Marketing, The Screaming O, Beamonstar and Kheper Games.