NEW YORK CITY—Vivid Cabaret NYC, a new state-of-the-art gentlemen’s club in the heart of midtown Manhattan, is throwing a non-stop, grand opening party January 29 through February 2 to coincide with this year’s NFL championship game being held for the first time in New Jersey.

The grand opening festivities at the club on 37th Street just east of Sixth Avenue (61 W. 37th) will feature appearances by a stunning array of Vivid Entertainment performers. The club will also be packed with a total of more than 100 entertainers. For reservations, call (212) 391-2702. The three-floor venue is operated by a subsidiary of leading gentlemen’s club group, Rick’s Cabaret International, Inc. (NasdaqGM: RICK).

Prior to the grand opening parties, the club will open during a "preview" launch from 6 pm to 4 am daily, starting January 14. On January 27, the club will begin opening at 11 am each day.

Guests can enjoy architectural and design accents that include a dramatic spiral staircase from first to second floors, four stages, a 25-foot stripper pole, luxurious private VIP rooms with private outdoor patio, video wall and high-definition flat screen televisions, amazing DJs and outdoor smoking lounge.

Live shows from a specially designed Vivid Radio studio will be broadcast during the club opening and will air on Thursday, January 30, Friday, January 31 and Saturday, February 1 from 10 pm to 1 am ET each night on SiriusXM Channel 102.

The opening parties will feature the dancing of well-known Vivid performers Tera Patrick, Brandy Aniston, Ash Hollywood and Kendall Karson.  Savanna Samson, Monique Alexander and Heather Hunter will also be hosting the parties. Guests will have the opportunity to meet and greet all of the performers who, along with many others, will make regular visits to the club in the future. The parties begin at 11 am on January 29 and run non-stop through the weekend of The Big Game, winding up at 4 am on February 3.

 “Vivid Cabaret NYC is the most exciting new club to come to New York City since we opened our Rick’s Cabaret on West 33rd Street in 2005,” said Eric Langan, President and CEO of Rick’s Cabaret International. “Opening a new gentlemen’s club in Manhattan is exceedingly rare, so we wanted to build a cabaret that is unequalled in every way. Our guests will be amazed at the way we’ve packaged all their favorite elements in a fun and exciting setting.”

Steven Hirsch, founder and co-chairman of Vivid Entertainment, said, “We can’t imagine a better location for Vivid Cabaret than midtown Manhattan. This will be our New York home-away-from-home. We’ll have a constant stream of Vivid Girls, Vivid Radio hosts and entertainers who will perform at the club.”

Visitors to New York coming from JFK and La Guardia airports and Long Island can’t miss news of the Vivid Cabaret NYC grand opening because they get a compelling invitation on a giant billboard over the entrance to the Queens Midtown Tunnel.

Media Contacts:  For Vivid, Jackie Martin, 800-762-4761; for Rick’s Cabaret, Lonnie Hanover, 212-242-6090