CLEARWATER, Fla.—ED Publications, producers of the annual Gentlemen’s Club Owners Expo, have announced that Steven Hirsch, founder and co-chairman of Vivid Entertainment, will deliver the event’s keynote address. This year’s Expo will be centered around the theme of money.  

The 2013 Expo, to be held Aug. 20-22 at the Mandalay Bay Hotel Resort & Casino, will mark the 21st year of the multi-billion dollar adult nightclub industry’s only national convention and trade show.

“Given that 2013 is the year of the Money Expo, Steven Hirsch is the perfect keynoter for our adult club owners to talk about how to be financially successful in the tricky arena of adult entertainment,” said ED Publisher Don Waitt. 

As founder and co-chairman of Vivid Entertainment Group, Hirsch’s vision of erotica has transformed the XXX-film business into the mainstream entity and pop culture powerhouse. After three decades in business, Hirsch and Vivid have consistently led the genre’s evolution. 

Vivid’s impact has been felt beyond cinema as well, where the label has found itself on a variety of products and mediums ranging from snowboards to vodka to their very own cable channels and Las Vegas nightclub. Hirsch and his company are credited with stabilizing the public’s perception of modern adult entertainment, and in 2009, Forbes magazine estimated that the Vivid brand was generating an estimated $100 million a year in revenue. 

The Annual Gentlemen’s Club Owners EXPO draws more than 3,000 attendees, including over 1,700 club owners, general managers, and club personnel from individual clubs and club chains. Other Expo attendees include liquor, beer and wine distributors; food and beverage companies; club furnishings and bar products companies; attorneys, architects, club brokers and insurance specialists; and sound, lighting and staging companies.

Expo 2013 attendees can count on three days of must-attend workshops and panel sessions geared toward club owners, general managers and other key club personnel; two days of a 300-booth trade show with vendors showcasing their latest products and services; two evening parties that are equal parts networking and enjoyable fun; and the 16th Annual ED Awards Show, honoring the industry’s top adult nightclubs and entertainers. 

For the latest details on EXPO 2013, click here.