GENEVA, Switzerland—Garion Hall, CEO of, spoke at this year’s LIFT conference, held Feb. 6-8, in Geneva. The conference straddles the intersection of technology, culture and the media, to which Hall was invited to offer the oft-overlooked perspective of the "strongest creative industry nobody talks about." 

The LIFT conference, as Hall described, is “kind of like an EU TED conference, but as it's younger, it can be a little more flexible with its format.” 

Intended as an independent vehicle to agitate, educate, and organize, the conference has been held annually since 2006. Alongside MIT researcher Kate Darling, and Heather Kelley of, Hall was featured in a LIFT session that focused on the part the adult industry plays on the social impact of technology and media.

“I sometimes speak at adult industry conferences, but this is my first cross-over speaking gig,” Hall said. “I think there a lot the adult industry has to share. It tends to have rapid prototyping of new business models, driven by the lowest costs, and lots of AB testing to find the perfect mix.” 

Deviating momentarily to geek out, Hall also divulged that “…I am also super excited about seeing the Large Hadron Collider (the speakers are getting a private tour).”