CYBERSPACE—A new porn site has launched called Paint Bottle that promises to offer a profoundly different type of experience for its intended audience, which the site’s creators identify as “half the internet-connected populace” or “more than the viewership for Netflix, Hulu, HBO GO, Amazon Instant Video, and all other forms of TV-on-the-Web entertainment combined.”

In their opinion, the fact that people are currently forced to visit “internet porn sites [that] are still shameful artifacts of a decade past -- from when the internet was a collection of websites littered with low-resolution images and oversized banner ads” is unacceptable.

“Paint Bottle,” they promise, “is designed to finally change that.”

In an announcement issued Tuesday, Paint Bottle describes itself as “a daily collection of the best high quality porn that’s been licensed, curated and thoughtfully edited in-house (by a female editor). From blocking graphic thumbnails from appearing on its homepage, to removing depictions of overt aggressiveness towards women, Paint Bottle delivers legal adult content with a degree of quality control that has never before been exercised by an adult video site This marks the end of browsing through 500,000 VHS-quality videos to find something worth watching, and the end of wading through pop-ups and giant flashing banner ads.

“Started by three mid-20’s entrepreneurs who were dumbfounded by the carelessness of online porn sites when growing up,” it continues, “Paint Bottle is the product of a headstrong drive to finally deliver a fantastic user experience on a porn site.

“This is 2013; let's improve something that's a big part of our lives.”

The full website isn’t live yet, but a preview is available here.