CYBERSPACE—Adult mainstream phenom James Deen has launched his own ecommerce site,, a one-stop online shop for all things Deen.

“There's only one rule about this site,” Deen explained. “I want to make sure the site stays fun, while providing super awesome products to the universe.”

Available at are items Deen endorses, including apparel from the Baby Panda clothing line. The goal is to present customers with plenty of options providing intimate access to Deen’s life, from the clothes he wears to the books he reads. There are even Fleshlight masturbation sleeves molded from some of Deen’s favorite co-workers. All items bear the James Deen stamp of approval.

“The site’s catalog of merchandise will evolve as my tastes do,” Deen said. “Basically, we’ll carry whatever I feel like because I’m a baby panda, and I do what I want!”

The site also offers DVDs starring Deen, including gonzo, parody, and feature selections. It also includes his signature sex toy line from Doc Johnson. The ever-expanding James Deen line includes a realistic cock, silicone vibrating cock, cock ring, anal trainer kit, penis pump, and more. is inspired by the consumer demand surrounding the popular adult star.

Already a favorite among porn fans, 2012 saw James Deen catapult into the mainstream media spotlight. In addition to shooting opposite Lindsay Lohan in Paul Schrader’s The Canyons, ABC Nightline aired the feature “Porn’s Boy Next Door,” which discussed Deen’s popularity among young women. His ability to attract a larger female audience to adult movies is further reflected in recent interviews with leading female pop culture websites and Deen was also featured in mainstream publications and websites including GQ, Hollywood Reporter, US Magazine, New York Times, and

Despite his mainstream success, Deen maintains his love of the adult industry, which he calls “a dream job.” He has been nominated for 26 adult industry awards from three different organizations in the current awards season in the adult industry. At the AVN Awards Show in January, Deen was named Male Performer of the Year (his second win in the category) and he tied with Sunny Leone as Crossover Star of the Year.

The site is live now at

Above, Deen at the 2013 AVN Novelty Expo; photo by Chris King.