PALM BEACH GARDENS, Fla.—ICM Registry, the operator of .xxx, has announced that it signed on with British adult TV channel Television X to co-sponsor the third annual SHAFTA awards, to be held in London on March 15.

“It is a fantastic opportunity and totally appropriate for .xxx the new top-level domain (TLD) to sponsor the SHAFTA 2012 Best New Starlet award,” said ICM Sales Director, Vaughn Liley. “One newbie sponsoring another is a great way for us to show our support and willingness to invest in the future of the adult industry.”

Fans can vote online for their favorite stars and shows of 2011 by visiting the official SHAFTA website.