MONTREAL—Gamma Entertainment and Bluebird Films have inked an exclusive partnership whereby Famedollars, an award-winning subsidiary of Gamma, will manage and market Bluebird's web properties under its affiliate program. In addition to the website operation, Bluebird also grants Gamma a worldwide and exclusive multi-year license to manage its catalog for both broadcast and VOD.

Launched by Paul Chaplin in 2006, Bluebird entered the adult arena to become Britain's biggest adult company, with two production studios in North America and Europe, and five sound stages utilizing state of the art HD equipment.

"In the next five years, we see ourselves as a global leader in bringing the mainstream platforms together with the adult platforms," said Chaplin. "Furthermore, we will be introducing our BBTV format into North America."

In 2008, Bluebird united with AVN Award-winning producer/director Nicholas Steele to shoot movies year round in both continents. He says of the partnership, "We first started talking together somewhere in the beginning of 2011. Gammae being a leader in the web-based platforms and Bluebird being a leader in making adult content."

"It was a perfect partnership and we are honored to be collaborating with Gamma to provide the consumer with high quality and original content,' said Steele. "We believe we are up to the challenge to deliver unique content that will make a difference."

Bluebird's content boasts a library of movies filmed by some of the most glamorous porn stars in the industry, including Alyson Mckenzie, Amanda Rendall, Anna Lovato, Brooke Lee, Caprice Jane, Charlie Green and Charlie Monaco. The company's online portfolio includes broadcast, IPTV, mobile, print, high-def DVD and blu-ray, giving Bluebird the means to reach and cater to every type of taste imaginable.

"Our ability to capitalize on the paradigm shifts of our industry has led to the growth of significant revenue streams and has allowed us to sign in new partners like Bluebird Films to manage their websites," said Magalie Rheault, FameDollars director of product and development. "This exciting new alliance with Bluebird will further broaden's virtual landscape with Bluebird's high level of content that we can offer to our affiliates."

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