EUROPE—The rapid growth of the mobile traffic market is continuing to ignite new areas of innovation as Publishers and Advertisers continue to seek even better tools for targeting traffic to fit their business plans. ADAMO already offers many detailed reports and key metrics for media buyers and now the company is announcing new upgrades that will improve ROI even more for Advertisers and Publishers. Beyond geo-locational targeting, ADAMO clients can now precisely target users by operating system and selectively engage users that are hosted on a particular telecom carrier in several markets.

"We are excited to be at the forefront of the fast moving dynamics that are driving digital marketing across the mobile ecosystem" said Judy Shalom, CEO/founder of ADAMO. Carrier and Mobile OS targeting will propel ADAMO customers even further ahead of the curve and allow our clients to maintain a significant competitive advantage backed by technological enhancements that impact every niche of the mobile market. Going global to earn even more just got even easier!"

The Carrier Targeting launch is already customized to provide traffic on target for Germany, Austria, Switzerland, the Netherlands, France, Belgium, Norway, Spain, Portugal, Mexico, Russia, the United Kingdom, South Africa and Italy and several other emerging markets. To see if any particular Carrier or OS is already included, visit to contact a mobile traffic expert who can answer all of your inquiries.