PENNSAUKEN, N.J.—The advent of the internet has surely changed the playing field for distributors and retailers the world over, even for Williams Trading Co.

Beginning at 3:30 p.m. EDT Wednesday, Nov. 27, Williams Trading will simultaneously launch its Black Friday Madness and Cyber Monday Madness events to support their conventional retail and online clients.

This special sales event will be offering deep discounts with 30 percent off the entire Blush Line, 30 percent off all Nature Lab products, 10 percent off all Monkey Spanker products with a bonus Whack Pack (consisting of a complimentary DVD and lube pack) and 65 percent off all Venus products.

Aside from the significant price cuts, they will also feature a “Black Friday Mystery Box” with a wholesale value of $350, for just $79.

In a year where business pundits and publications are forecasting an increase in foot and cyber traffic, Williams Trading hopes to take advantage of the momentum with its own offering of sales and specials. The full-line distributor is also focusing on catering to a valuable demographic within their customer population: the young consumer.

“Younger consumers are more likely than any other target market, to shop online. They like the speed, they like the convenience, and they place a huge premium on their privacy. Our direct drop-ship fulfillment program from Muffs and Cuffs is geared directly towards them, hence the Cyber Monday Madness sale,” said Marketing Director Scott Dantis.

The Black Friday Madness and Cyber Monday Madness sales will end at 11:59 p.m. EDT Monday, Dec. 2. Take advantage of the specials and deep discounts today by visiting and, or contacting your sales representative.