OTTAWA, Ontario—Last month Standard Innovation Corporation, the designer and manufacturer of the We-Vibe family of sexual wellness products, unveiled the new solo-use Thrill by We-Vibe vibrator to distributors, retailers and journalists around the world. In October alone, the multi-media marketing campaign reached millions globally through multimedia press releases, journalist interviews, radio news releases and a high-impact web media tour with sexologist Dr. Trina Read. Just one month into sales, orders for Thrill have more than doubled compared to forecast as retailers look ahead to the busy holiday shopping season.

Pre-launch tactics to channel partners communicated that the Thrill would be a solo-play vibrator that delivers intense stimulation to both the C-spot and G-spot through eight powerful yet ultra-quiet vibration modes. At the launch in early October at industry trade events and in-person meetings, Standard Innovation unveiled the Thrill to channel partners.

“During the past summer, we launched the Thrill to our global distribution network and invited them to pre-order the product,” explains Danny Osadca, CEO of Standard Innovation, “Once they had the opportunity to see and handle the product they multiplied their orders. Their excitement is a testament to the success of the newest addition to our solo-use product family. Certainly, for women, the Thrill will be the most exciting gift under the tree.”

The look of Thrill is a conversation starter. Its unique, ergonomic-based design provides women with maximum comfort, control and pleasurable rumbles. The vibrator has a high-quality USB charging system that rapidly recharges in 90 minutes for up to two hours of play. It’s made with body-safe materials, including medical-grade silicone. The waterproof design features no openings, no removable parts and cleans easily with soap and water. For more information about Thrill and the company’s other products, visit

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