LOS ANGELES—The Screaming O has announced a new multi-level branding and marketing strategy to boost brand awareness on the distribution level while helping to generate sales.

With assistance from hands-on merchandising associate Dan Holman, The Screaming O is dedicated to improving the brand’s presence and performance across the country with in-store evaluations and other national duties that have begun with a Los Angeles launch.

“We want to educate retailers on our full product line and the innovative promotional tools we create to help enhance our in-store appearance to the end customer,” The Screaming O President Justin Ross said. “We also are dedicated to establishing strong working partnerships with our trusted distributors through regular communication and product updates. This new in-store marketing program allows us to be of further service to our industry supporters and hear their valuable feedback first-hand.”

The Screaming O has assembled a team to increase brand awareness and marketing opportunities and, starting in the Southern California region, is sending associate Holman to stores as a direct resource for product education and marketing tools. With a goal of increasing the brand’s presence on the retail level while providing key marketing and merchandising accessories, The Screaming O’s merchandising team is ready and available to stores across the country.

The Screaming O representatives also will be reporting to supporting distributors to help streamline Screaming O product orders and follow up to assure timely and accurate shipping.

Interested retail outlets are encouraged to contact their Screaming O representative for inquiries and further information about this valuable hands-on merchandising program. Holman’s travel schedule is already under way with store visits scheduled throughout the summer.

To inquire about arranging an in-store visit at your retail location, contact promotions@thescreamingo.com. For more information, visit TheScreamingO.com/.