CHATSWORTH, Calif.—In order to effectively accommodate its global expansion, NS Novelties has engaged the services of international brand management company, Lucom, the company announced today. This, in conjunction with the opening of the NS Novelties' European warehouse, gives NSN an immediate and substantial footprint for its expansion in the EU market.

The arrangement was formed in order to provide European consumers with the same level of attention and benefits as domestic consumers.

"We couldn't ask for a better sales agent than Lucom," said Lavi Yedid, director of operations for NS Novelties. "They've spent years building relationships with customers and are positioned to reach those customers better than any other company in the European marketplace. Their extensive presence, advertisements, and general business practices are ideal for NS."

Although NS Novelties is a newer company in an expanding marketplace, its staff has several years of industry experience. This experience is the nucleus of NS Novelties. The company was built with the philosophy that while the market is saturated with thousands of products, there is a demand for innovation in terms of functionality, materials, design and presentation.

Within the North American market, NSN's close proximity to its customer base enables it to provide superior customer support and service. NSN considers this a key ingredient for success. Therefore to provide the large EU market with outstanding support and service it was decided a European presence was essential. This is where Lucom’s Service Centre model proved the ideal choice.

Years of perfecting their craft, building relationships, attending trade shows in support of its distributors, employing multi-lingual sales personal and located centrally within the EU, made Lucom an ideal choice to partner with, according to NS Novelties.

NS Novelties reports that working out the agreement between the two companies was quick and seamless. The familiarity of the personnel involved, which developed over years of working alongside each other in the adult industry, made the union a positive one.

With over 170 items now stocked and warehoused in Luxembourg, NS Novelties customers will now receive their orders more quickly, save money on shipping costs, and can keep smaller quantities of products at their stores—enjoying easier refills of their shelf and sales space.

Andreas Tomasini, account manager of Lucom, said, "We're excited to expand our brand management services with such an iconic name as New Sensations. The NS Novelties’ product showcases a well thought out collection that incorporates clever design elements to provide a compelling offering to a wide range of consumers. Something that any quality retailer should be happy to have on their shelves."

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