LAS VEGAS—The Lion’s Den, a national adult store chain, is hosting a grand opening weekend celebration, May 17-19, for its newest location in Las Vegas. 

“Opening our newest store in Vegas was a natural fit because it’s the entertainment capital of the world,” said Mark Miller, vice president of The Lion’s Den. “Our location right off the strip provides residents and visitors an ideal location for all of their adult needs.”

The company reports that the new store features modern design elements and offers a broad selection of merchandise including adult toys, lingerie, lubes and lotions, fetish and bondage items, DVDs, books and everything for the boudoir. The store also features the largest arcade in Las Vegas. 

Adults 18 and older are invited to the grand opening celebration which includes celebrity appearances from adult star Capri Anderson and Playboy Radio host Andrea Lowell, vendor demonstrations, giveaways and door prizes. Vendor demonstrations will take place Friday and Saturday from 6–9 p.m. and Sunday, from 1–3 p.m. from brands including Pipedream, Sportsheets, Doc Johnson, System Jo, NS Novelties and CalExotics. Complimentary refreshments will be provided.

Anderson appears on Friday, May 17, from 8-10 p.m.; while Lowell joins the festivities Saturday, May 18, from 8-10 p.m.

The Lion’s Den Adult Grand Emporium (formerly Wild J’s) is located at 2923 Industrial Road in Las Vegas.

The Lion’s Den now has 42 stores in 21 states, with more than 400 employees. The store has adapted and grown over the last 40 years, and most recently, rebranded and refreshed its stores to appeal to new customers.