SAN JOSE, Calif.—LELO has announced the LELO Design Award 2013, a new initiative of the brands 10 Years of Pleasure anniversary celebrations. The event invites designers and artists worldwide to present groundbreaking products or experiences that tackle the lesser used senses, such as smell, hearing and taste.

There are two separate awards categories: Fashion & Accessories and Products & Spaces. Judges include LELO CEO Miroslav Slavic and Art Director Sila Songkran, eminent design duo Lanzavecchia + Wai and award-winning film director Erika Lust.

The competition is currently being advertised and promoted in top international design schools across four continents, with LELO preparing for the global response, with a dedicated awards section on their website complete with video to pique designers’ creative inspiration. Applicants should submit their work by Aug. 1, with the five best projects to be exhibited at October’s London Design Week, as well as the LELO homepage where more than 100,000 visitors will see their work.

“Sleek, sophisticated design has been part of LELO’s DNA since we started our mission 10 years ago; we’re now thrilled to help redefine the future of pleasure by giving up-and-coming designers the chance to present their original design concepts on a global stage,” Slavic said.

Applicants interested in participating in the LELO Design Award 2013 are asked to visit to pre-register.