HIGHTSTOWN, N.J.—Award-winning distributor East Coast News is proud to announce its release of the Closet Collection by Impulse Novelties.

Launched with the vision of making beautiful, high-end pleasure products accessible to all women, Impulse Novelties seeks to meet the needs of the modern customer by way of progressive design and classically superior quality—what East Coast News is all about.

Utilizing its seasoned expertise in merchandising and customer relations, ECN has brought an energized sales approach and innovative marketing strategy to the partnership. Offering Closet Collection plan-o-grams, Sales Stylist support manuals, and specialized art resources to empower retailers merchandising the collection, Impulse Novelties and ECN are sure to make an impression.

“By partnering with ECN we will be able to focus on continuing to improve as a vendor,” said Stephanie Salyers of Impulse Novelties. “The sales representatives are an indelible resource to their customers and we’ve always admired that.”

“ECN’s customer oriented sensibility is a perfect fit for Impulsive Novelties, a growing company with a clear mission and mainstream appeal,” said Alan Mendell, ECN sales manager. “Impulse Novelties’ Closet Collection is an exciting addition to our roster.”

The Closet Collection by Impulse Novelties was showcased at its first trade exhibit with ECN at the International Lingerie Show in Las Vegas earlier this month.

East Coast News is shipping the Closet Collection by Impulse Novelties from its three nationwide warehouses.  Interested retailers are encouraged to contact ECN’s sales staff by emailing sales@ecn.com, or by visiting www.ecn.com