CHINO, Calif.—California Exotic Novelties announced the release of the D.I.Y. (Do It Yourself) Strokers.

“These handheld masturbators are incredibly life-like pocket pals,” said Susan Colvin, president and CEO of California Exotic Novelties. “Priced right, comfortable, and realistic, this is one to stock alongside the DVDs in the store.”

Made out of PureSkin, which is the softest, most supple, realistic material on the market, the D.I.Y. Strokers come in three hues: brown, pink and ivory. They are easy to clean and virtually maintenance-free.

Al Bloom, senior director of business affairs, said, “We’re a company that truly offers something for everyone. These handy little strokers are soft, tight and stretchy. They do the trick for men who need to take charge and do it themselves!”

The D.I.Y. boxes are styled similarly to the G.N.D. (Girl Next Door) packaging and can be merchandised together for a more impactful effect at the retail level.

For more information visit