LOS ANGELES—Baci Lingerie, in an effort to help victims of the recent tornadoes in Moore, Okla., has donated more than 1,000 bras though the XO Oklahoma organization, operated through the Kerr Foundation.

“It’s so important to have an organization such as The Kerr Foundation, especially in times of crisis and chaos,” said Baci owner Frank Koretsky. “We are very happy to be able to help, and encourage other companies to do what they can to help; we hope this is a step towards healing and recovery for the women of Moore after this terrible disaster.”

Moore, Oklahoma, which is located in the middle of the infamous “Tornado Alley,” was hit by a rare EF-5 tornado on May 20. The path of destruction was 16.2 miles long and 2 miles wide, claiming 24 lives and injuring over 377 others. Two hundred mile per hour winds destroyed homes, businesses, hospitals, and schools. Ten days later another tornado ripped through Moore on May 31, resulting in devastating flooding and additional victims.

Hugs and Kisses, or XO, is a new project from the Kerr Foundation, formed to gather and distribute new and gently used clothing and accessory items for women and men affected by the Moore tornado disaster. The Foundation has partnered with the Infant Crisis Center, Suited for Success, and Women of the South, to collect donations. Through the project, the groups hope to also provide women affected by the deadly Moore tornadoes with a “girls’ day out” full of pampering.

“Organizations like XO Oklahoma and The Kerr Foundation are crucial in times of natural disasters such as the one recently experienced in Moore,” said Koretsky. “Grassroots organizations that can reach and help local residents quickly and efficiently in times of crisis are so important – and we’re happy to assist them with our donations. Baci urges everyone to find ways to help; together, we can create a positive road to recovery for everyone affected.”

The group will open a pop-up boutique in or near Moore in the next couple of weeks to provide a free shopping experience for women most affected by the tornadoes.

Donating to XO Oklahoma is the most recent example of Baci Lingerie’s commitment to philanthropy, social consciousness, and charitable outreach. Baci Lingerie recently raised more than $8,000 for the Eileen Stein Jacoby Fund for breast cancer, at Baci’s second semiannual charity dinner in April. Baci also participated in the 2013 Revlon Run/Walk to raise awareness and funds for cancer research and treatment.

Additional donations are still being sought by XO Oklahoma; new or like-new items can be dropped off or shipped to The Kerr Foundation, 12501 N. May Ave., Oklahoma City, OK 73120, attention Christi Coyle. For more information, email lkerr@thekerrfoundation.org, or click here.