WEST HOLLYWOOD, Calif.—Channel 1 Releasing has tapped Jason Sechrest to lead the studio’s public relations efforts. Sechrest will handle all publicity for GAYVN Hall of Fame director and C1R co-founder Chi Chi LaRue, Rascal Video, All Worlds Video, Catalina Video, Dirk Yates Live, Live & Raw, all C1R exclusives and the Chi Chi LaRue’s retail store in West Hollywood, Calif.

“For how much I boss him around, we figured he should probably get paid for it,” LaRue said. “Seriously, Jason has already been an invaluable asset to me and my company for quite some time now. He’s ambitious, he’s passionate and he brings a lot of fresh ideas to the table that will infuse new life into our PR machine. All of us at C1R have considered him a part of the family for a while now, so to make it official is really exciting for all of us here.”

Sechrest said formalizing an informal relationship with LaRue and C1R was a natural step for him.

“As a publicist, I can’t think of anything better than promoting the people you love and helping your friends see their fullest potential and audience,” said the 11-year veteran observer of adult entertainment. “I started doing PR as a favor for a few close friends of mine almost a decade ago, and it blew up immediately with lots of studios and performers suddenly asking me to work for them. Now, with C1R, I feel like I’ve come full circle, back to promoting those I really consider family.”

As a blogger, web show host and live-venue emcee, Sechrest will continue to promote other studios in his writing and during performances and events, he said. He also manages several gay porn performers under the auspices of DV8 Casting, which he founded earlier this year.

“I told [my DV8 Casting clients] before I told anyone else, and they were ecstatic” about Sechrest’s new role with C1R, he said. “It’s a great opportunity for those I sign onto the DV8 Casting roster, obviously. There’s so many different aspects to how this alliance will help both parties, it’s limitless. Quite the power coupling.”

Sechrest and LaRue have been tapped to host the Cybersocket Web Awards in February 2010.

For more information about Channel 1 Releasing, visit C1R.com. For more about Sechrest, visit JasonCurious.com, call him at (310) 858-6742 or email him.