Veteran adult publicity agent Scott Stein has been retained by gonzo producer Zero Tolerance Entertainment.

“I’ve known and worked with (Zero Tolerance owner) Greg Alves for many years,” Stein said. “We both see the value of marketing and Greg’s not afraid to step up to the plate when it comes to new and innovative marketing strategies.”

“Zero Tolerance puts out some of the finest product in the adult marketplace today,” Stein said, including AVN’s reigning Best Oral-Themed Series, Blow Me Sandwich, “and it’s my job to make everyone aware of that. It’s something I’m excited about.”

Though based in Arizona, Stein said he would be making monthly trips to Porn Valley for meetings with Alves and other members of the Zero Tolerance staff.

Alves, en route back from Las Vegas, where he attended the VSDA show, was not immediately available for comment.

Stein, a former AVN managing editor, also handles PR for California Exotic Novelties.