NEW YORK – Vivid Entertainment has placed what the company is calling "the sexiest holiday billboard ever" in Times Square at W. 48th Street and Seventh Avenue.

The 48-foot high, 32-foot wide billboard features contract starlets Savanna Samson, Briana Banks, Monique Alexander, Lanny Barby and Sunny Leone under the headline: "This Christmas Unwrap A Vivid Girl."

"Our girls are internationally famous and we decided that this year, instead of promoting one of our titles, we would show them off in glamorous poses as a giant holiday greeting to their fans. We know that many visitors to Times Square are from different countries and from all across the USA and we thought they would enjoy seeing a familiar beautiful face and body," said Steven Hirsch, co-chairman of Vivid.

Photo courtesy Vivid Entertainment Group.